Instagram and TikTok are not the only marketing tools available to you. In this episode, Sophie and Aimee get into the external marketing channels that wedding vendors are consistently underutilising: vendor recommendation lists, directories, podcast guesting, email marketing, and in-person events and community.

They also talk through how to make any of this actually actionable when you are time poor, why building a marketing ecosystem matters

Brides, Boutiques & Blowups — Navigating the Viral Review Era

The modern-day negative review is a face-to-camera video. And in the wedding industry, where emotions and budgets are both running high, it can go viral fast.

Sophie and Aimee break down the prevention strategies every vendor should have in place, what to do if a negative moment does hit your social media, and why getting your client communication and processes right is your best line of defence.

What Actually Makes a Bridal Designer Stand Out at Market, with One Fine Day Bridal Market founder Nadean Richards

This week Sophie sits down with Nadean Richards, founder of New York Bridal Market by One Fine Day, for a conversation that is equal parts industry insight and behind-the-scenes access. Approaching their 10th year anniversary, Nadean shares what makes One Fine Day so distinct, how buyer behaviour has shifted over the last few seasons, and what she consistently sees in the designers who convert best at market.

From founder-led content and brand identity to pre and post market strategy, this one is packed with practical takeaways for designers, boutiques, and anyone building a brand in the wedding industry.

It is 2026 and the wedding industry is shifting fast. In this episode, Sophie and Aimee get into the marketing trends and predictions they are already seeing on the ground, the conversations they are having with clients, and what they are building into their own strategy at Engaged Creative this year.

They cover the rise of AI as a search tool for couples planning their wedding and what that means for how vendors need to show up online. They talk about why storytelling and founder-led content is no longer optional. They dig into the booking timeline shift, with some vendors seeing lead times drop to as little as four or five months, and what that means for your marketing. And they get into the saturated middle market, why niching down is more important than ever, and why your content is probably not annoying your audience anywhere near as much as you think it is.

This one is practical, honest, and packed with things you can actually apply to your business right now. Let's get into it.

We're back for Season 2 and we are kicking things off by going right back to the beginning. In this episode, Sophie and Aimee take a trip down memory lane and share the real story behind building our wedding marketing agency. From 7am meetings before full-time jobs to not paying ourselves in the early years, to the terrifying moment we both went full-time and were met with radio silence - it’s all here. 

We talk about what we wish we had known when we started, the calculated risks that paid off, navigating COVID as a two-person business, and why sharing the same money mindset has been one of their biggest competitive advantages as business partners.

If you're building a wedding business, or just love a good origin story, this one's for you. Welcome back. It's 2026 and we are just getting started.

Why do walk-in appointments at bridal market rarely convert? How many styles should actually be in your collection? And when should you release campaign content—before dresses hit stores or after? In Episode 14 of The Edit by Engaged Creative, Christina Wettstein answers all of this and more in a conversation that pulls back the curtain on what really happens behind the scenes at market. If you've ever wondered why some brands scale successfully while others collapse under their own growth, this is required listening.

In this episode of The Edit by Engaged Creative, we interview Anna from A&Bé Bridal. What started as a single bridal boutique in Denver has grown into a national brand, without the founder losing sleep or her sanity. Anna shares exactly how she scaled intentionally, stayed authentic, and built a team that actually works. If you've ever wondered how to grow your wedding business without burning out, this conversation is for you.

Kennedy from Gown Eyed Girl built one of the most recognisable voices in bridal content—and she does everything herself. No team. No AI. Just her filming, editing, and styling every single video. In this episode, she breaks down why authenticity beats automation, what gap she filled that nobody realised existed, and why bridal is about to get weird again (in the best way).

In this episode of The Edit by Engaged Creative, AI has officially entered the chat. But instead of panicking, we’re embracing it, because when used well, it can save time, spark creativity, and make running your wedding business just a little bit easier.

In this post, we’re breaking down exactly how we use AI in our agency, and giving you five simple, non-techy ways to use it in your own wedding brand.

In this episode of The Edit by Engaged Creative, AI has officially entered the chat. But instead of panicking, we’re embracing it, because when used well, it can save time, spark creativity, and make running your wedding business just a little bit easier.

In this post, we’re breaking down exactly how we use AI in our agency, and giving you five simple, non-techy ways to use it in your own wedding brand.

In this episode of The Edit by Engaged Creative, we’re laying it all out—what’s shifting, what’s staying, and where we see the wedding industry heading in late 2025 and into 2026.

From consumer spending habits and brand fatigue to AI, content evolution, and the rise of intentional weddings, we’re unpacking the real trends shaping your wedding business future. If you want to stay relevant, refine your strategy, and get ahead of what’s coming, this is your episode.

In this debut episode of The Edit by Engaged Creative, we’re diving straight into one of the biggest questions we get from bridal designers: When is the right time to launch your next campaign?

We unpack what “Bridal Market” really means, how to align your marketing with both buyer and consumer timelines, and the biggest mistakes we see brands make when it comes to visibility and timing. Whether you're planning your next lookbook, Collection launch or making plans for October Bridal Market, this episode will help you build buzz, not just content.

If you're a bridal designer ready to stop guessing and start marketing with purpose, this one’s for you.