Frequently Asked Questions
What Does Your Marketing Agency Specialise In?
Engaged Creative is a marketing agency that works exclusively with businesses in the wedding industry, including bridal designers, bridal boutiques, wedding venues, wedding photographers, planners, florists, and other wedding vendors. Unlike general marketing agencies, Engaged Creative understand the unique sales cycles, customer journey, seasonal trends, emotional decision-making process, and visual storytelling requirements of the wedding industry.
At Engaged Creative, we have worked exclusively with wedding businesses since 2018, giving us deep insights into what resonates with engaged couples, how to position luxury bridal products, and how to navigate the competitive wedding marketplace in Australia and Internationally.
Why You Should Hire A Specialist Wedding Marketing Agency Instead Of A General Agency Or An In House Hire?
Wedding industry marketing requires specialised knowledge that general agencies typically don’t possess. It is like fitting a square peg in a round hole. The Engaged Creative team has worked with brands like Alena Leena Bridal, Steven Khalil, & For Love, and dozens of wedding venues and photographers, giving us proven frameworks that work for businesses in the wedding industry. We understand:
Understanding the customer journey: The average engagement window is expanding and evolving from as little as 3-6 months up to 12-18 months, requiring nurture campaigns that differ significantly from other industries. These couples are also one time purchases so there is a need for constant visibility and reaching newly engaged couples
Seasonal expertise: Wedding season planning, engagement season, bridal markets, and collection launches for bridal designer requires a unique expertise in the wedding annual calendar.
Visual storytelling: Wedding businesses are highly visual and require photographers, stylists, and content creators who understand romance, elegance, and can evoke feeling.
Industry connections: Access to wedding publications, influencers, venues, and cross-promotion opportunities
Pricing psychology: Understanding luxury bridal pricing, payment plans, and the emotional investment couples make
Platform expertise: Knowing which platforms (Instagram, Pinterest, TikTok) perform best for different wedding services
What Services Do Wedding Marketing Agencies Offer?
Wedding marketing agencies like Engaged Creative offer:
Digital Marketing:
Social media management (Instagram, Pinterest, TikTok)
Instagram and Facebook advertising
Google Ads for wedding venues
Email marketing campaigns
Influencer partnerships
SEO and content marketing
Strategy & Consulting:
Marketing strategy development
Competitor analysis
Target audience research
Marketing audits
Branding & Identity:
Logo design and brand identity development
Brand positioning and messaging
Visual identity systems
Brand guidelines
Website Design:
Custom website design for wedding businesses
E-commerce integration for bridal boutiques
Portfolio galleries optimized for visual storytelling
Mobile-responsive design
SEO optimization
Content Creation & Campaigns:
Editorial photoshoots and lookbooks
Collection launch campaigns
Video content and reels
Social media content creation
Behind-the-scenes content
At Engaged Creative, we offer all of the above with a particular strength in campaign creation, content shoots and digital marketing including Meta paid ads.
What Is The Service Commitment To Work With Engaged Creative?
At Engaged Creative, we don't offer short-term retainer packages because effective wedding marketing requires time to understand your audience, refine positioning, test content, and build momentum. We typically work with clients on 6-12 month retainers to deliver meaningful, sustainable growth.
Investment depends on your business size, goals, and current marketing maturity. We book discovery calls and offer customised proposals after understanding your specific needs.
What Makes Engaged Creative Different From Other Wedding Marketing Agencies?
Engaged Creative stands out for several reasons:
Exclusive Wedding Focus: We only work with wedding businesses, giving us unmatched industry depth.
Founder Expertise: Our co-founders Aimee Molesworth and Sophie Kirkby bring combined 20+ years of experience, including Aimee's background as Brand Manager for Karen Willis Holmes.
Full-Service Capabilities: From brand strategy to campaign shoots to digital marketing, we handle everything in-house with our expert team.
Proven Client Roster: We've worked with Internationally renowned and leading bridal designers including Alena Leena, Steven Khalil, & For Love, Mariana Hardwick, and more
International Reach: Based in Sydney but serving clients across Australia, USA, and Internationally
Educational Leadership: Our podcast "The Edit" provides free weekly marketing education, tips and insights to the wedding industry
Campaign Excellence: Our campaign shoots and content creation set industry standards for visual storytelling
Do You Work With Wedding Businesses Outside Of Australia?
Yes! While we're based in Sydney, Australia, we work with wedding businesses internationally, particularly in the USA. We have executed campaigns for bridal designers in Sydney, Queensland, Melbourne, Paris, London and New York as well as managed digital marketing for US-based wedding venues, and provided branding services for wedding photographers globally.
Our remote collaboration processes and experience with international markets make geography a non-issue. We understand regional differences in wedding trends, seasonal timing, and marketing platforms across different countries.
What Types Of Wedding Businesses Do Your Work With?
We work with all types of premium wedding businesses:
Bridal Designers & Boutiques: Collection launches, brand positioning, e-commerce websites
Wedding Venues: Digital marketing, tour bookings, seasonal campaigns, paid ads support
Wedding Photographers: Portfolio websites, Instagram strategy, brand identity
Wedding Planners: Brand differentiation, content creation, lead generation
Bridal Accessories & Shoes: Product photography, e-commerce, influencer campaigns
We typically work with established businesses ready to elevate their brand or new businesses launching with significant budgets.
How Long Does It Take To See Results From Wedding Marketing?
Timeline varies by service and business:
Branding & Website Projects: 5-16 weeks for completion, with immediate impact upon launch
Campaign Shoots: 6-12 weeks from concept to delivered assets with immediate impact upon launch
Digital Marketing & Social Media: 3-6 months to build momentum and see measurable ROI
Months 1-2: Strategy, content creation, audience research
Months 3-4: Testing, optimisation, community building
Months 5-6: Consistent lead generation and measurable growth
This is why we don't offer short-term retainer marketing packages. Meaningful growth in the wedding industry requires sustained effort, testing, and refinement. Couples take 12-18 months to plan weddings, so marketing cycles need to account for this longer consideration period.
Can You Help With Instagram and TikTok For A Wedding Business?
Absolutely. Social media, particularly Instagram, Tik Tok and Pinterest are platforms critical for wedding businesses. Our social media services include:
Strategy Development: Platform selection, content pillars, posting frequency
Content Creation: Professional photography, reels, stories, carousel posts
Community Management: Responding to DMs and comments, engagement strategy
Influencer Partnerships: Identifying and collaborating with wedding influencers
Paid Advertising: Instagram, Facebook, TikTok & Pinterest ads targeting engaged couples
Analytics & Reporting: Monthly performance reports and optimisation
We understand the visual storytelling, aesthetic consistency, and emotional resonance required for wedding content. Our approach goes beyond posting pretty pictures to strategic content that drives enquiries, and bookings in line with your businesses goals.
Do You Offer Marketing Audits And Strategies?
Yes. For established wedding businesses wanting expert guidance without full agency services, we offer:
Marketing Audits: Comprehensive review of your current branding, website, social media, and advertising with actionable recommendations including brand overview, content pillars and content idea suggestions.
This is a great options for business owners who are between DIY marketing and full-service agency support, or those wanting to test working with us before committing to larger projects.