How We Use AI in Our Wedding Industry Business (And How You Can Too)
Listen to our full conversation on Episode #3 of The Edit podcast on SPOTIFY
AI has officially entered the chat. And while some people are still side-eyeing it, we’ve been quietly using it behind the scenes for months, and it’s kind of changed the game.
Instead of replacing creativity, AI has become a helpful support act. It helps us move faster, generate new ideas, and get through repetitive tasks without burning out. And in an industry like weddings, where you're often doing the work of 10 people in a day, that’s a big deal.
In this post, we’re sharing how we use AI inside Engaged Creative, plus five super practical ways wedding vendors like you can use it in your own business.
How We Use AI in Our Marketing Agency Business
We’re a marketing agency, which means we write a lot, create a lot, and juggle a million moving parts. Here’s how AI fits into our day-to-day workflow.
1. Content Creation Support
AI helps us tackle content calendars, captions, blogs, and even podcast prep. When we’re staring at a blank screen, AI acts like a creative partner, throwing out ideas, structuring content, and speeding up first drafts. It doesn’t replace our voice or vision, thats important aspects we are training it in.
Use it for:
Caption drafts
Blog outlines
Newsletter intros
Story ideas and hooks
2. Workflow Automation
We’ve started using AI for the unglamorous (but essential) parts of business, things like writing internal SOPs, summarising Zoom calls, and even drafting client onboarding documents. It's like having a very organised assistant.
Use it for:
Drafting internal process docs
Recapping meeting notes
Creating email templates
3. Strategic Support
When we’re building a marketing strategy or proposal, AI helps us pull together trend research, write first-draft brand audits, and polish up documents. It’s not a shortcut, but it does make our work faster and more focused.
Use it for:
Researching market trends
Drafting guides and checklists
Brainstorming campaign angles
5 Ways Wedding Pros Can Start Using AI Right Now
You don’t need to overhaul your business or be “good with tech” to start using AI. Here are five ways wedding professionals, from florists to stylists to photographers can use it today.
1. Instagram Captions + Hashtags
Prompt AI with your photo, tone of voice, and what you want to say. It’ll give you multiple caption styles, hooks, and call-to-actions. You can edit, mix, and match to suit your vibe.
Example Prompt: “Write 3 caption options for a romantic countryside wedding with muted tones. Use a playful, professional tone.”
2. Email Replies + Templates
Speed up your inbox with thoughtful, professional replies. AI can help you write templates for common questions like pricing, availability, or postponement policies, so you're not rewriting the same email 10 times.
3. Blog Post Outlines
Struggling to blog consistently? AI can give you a structured outline based on a topic, like “Top 5 Autumn Wedding Trends in Byron Bay” or “What to Wear to a Garden Wedding.” You can build from there with your own insights.
4. Client Experience Guides
AI can help you map out and structure a client welcome guide, shoot day checklist, or styling tips. You’ll still add the magic, but it’s a great place to start.
5. Sales Copy Polishers
Running your package descriptions through AI can help simplify your language, clarify your value, and sound more confident, without losing your personality.
Pro Tips for Using AI in a Creative Business
If you’re just getting started, keep these in mind:
Always edit for your tone of voice
Even the best prompt needs a human touch. Read everything out loud and tweak it until it sounds like you.
The better your prompt, the better the results
Be specific. Tell AI what tone, structure, and audience you’re writing for.
Don’t rely on it, refine it
AI is a tool, not a crutch. It can kickstart your ideas, but your creativity and expertise are what make it great.
Use it to support your creativity, not replace it
Think of AI as a junior team member. Helpful? Absolutely. But your strategy, stories, and voice are still the star of the show.
Ready to Give It a Go?
AI isn’t here to take over your wedding business, it’s here to support it. Whether you’re using it to stay consistent on socials, polish your client comms, or simply save time in your inbox, there are so many easy wins.
Got questions about how to tailor AI to your brand? DM us or watch the full episode on The Edit by Engaged Creative for more ideas, prompts, and tips.
Ready to elevate your wedding business marketing? We're always here to chat about strategy, branding, and what's working in today's market. Drop us a line, we'd love to hear what trends you're seeing in your corner of the industry.
