What Every Wedding Business Should Be Doing Right Now
Listen to our full conversation on Episode #4 of The Edit podcast on SPOTIFY
Whether you’re in the middle of peak season or enjoying a quieter stretch, there are key actions every wedding business should be taking to stay visible, bookable, and sustainable.
This post is inspired by one of our most practical podcast episodes. It's a five-part checklist that applies to planners, designers, photographers, florists, stylists, celebrants, and everyone in between.
If you’ve been wondering “What should I focus on right now?” this is your starting point.
1. Refresh Your Website and Portfolio
Let’s be honest. When was the last time you actually updated your website?
If the first wedding on your homepage is from two years ago or your enquiry form still lists “2023 availability,” it’s time for a clean-up.
ACTION POINTS:
Swap out outdated galleries for current work that reflects your style now
Check that your tone of voice and copy still feel aligned
Update your pricing, services, and location
Optimise your mobile experience since most couples are browsing on their phones
A refreshed site signals that you’re active, relevant, and ready to book. Even small updates can boost your confidence and your conversion rate.
2. Build (or Reboot) Your Email List
We say it all the time. Your list is your most valuable marketing asset. It’s algorithm-proof and fully yours.
If you’re not sending regular updates to your list (even just once a quarter), or you’ve never set up a welcome sequence, this is your sign to start.
ACTION POINTS:
Create a lead magnet that solves a small problem like “Wedding Day Checklist” or “Top 5 Ceremony Styling Ideas”
Set up a 3-email welcome sequence to nurture new subscribers
Plan one valuable email to send this season such as behind-the-scenes insights, expert tips, or a new offer
Email helps you build trust, educate your audience, and stay top of mind, especially for couples who are still deciding who to book.
3. Streamline Your Inquiry Process
The way you handle enquiries sets the tone for the entire client experience. If your process is clunky, slow, or unclear, it could be costing you bookings.
Audit your journey:
Is your contact form easy to find and use?
Do leads get a clear, immediate response?
Is your pricing and process easy to understand?
Do your emails reflect your personality and professionalism?
Use tools like automated email replies, templates, and calendar links to make it smoother for both you and your couples. A fast, friendly, and thoughtful enquiry process can be the difference between ghosting and a signed contract.
4. Create Evergreen Marketing Assets
You don’t need to be online 24/7 to build trust. Evergreen content does the heavy lifting by answering questions, showcasing your value, and warming up leads before you even speak to them.
Ideas that work all year round:
A “Start Here” blog post that guides couples through your process
A 60-second intro video pinned to your socials
A Reel series that breaks down FAQs or myths about your service
A downloadable guide that helps couples feel more prepared
Spend a little time creating these now and they’ll keep working for you well into the future.
5. Nurture Your Network
This one might be the most important of all.
Your industry peers can be your biggest business accelerators. That includes referrals, collaborations, content partnerships, and a supportive community behind the scenes.
How to build better relationships:
Reach out to vendors you admire and offer to grab a coffee or jump on a quick Zoom
Plan a styled shoot with vendors who align with your aesthetic and values
Refer others when you’re booked or not the right fit
Show up to industry events, even just once a quarter
Share and celebrate the work of others in your space
We’ve seen time and time again that strong vendor relationships lead to unexpected opportunities. Think bookings, partnerships, media features, and long-term growth. This is less about traditional networking and more about genuine connection.
You don’t need to overhaul everything or be everywhere to make progress. By choosing one or two of these strategies and taking action this month, you’ll stay visible, relevant, and ready to convert aligned enquiries.
Ready to elevate your wedding business marketing? We're always here to chat about strategy, branding, and what's working in today's market. Drop us a line, we'd love to hear what trends you're seeing in your corner of the industry.
