client

Alena Leena Bridal

Service

Branding and Website

About the project

The brand identity for Alena Leena had to accurately represent the romantic, delicate nature of the bridal gowns they create. Colour and typography were chosen carefully to evoke a sense of femininity and luxurious simplicity. The primary font choice; Ivy Mode lends itself well to both elegant headlines and beautiful body text. This contrasts against Engravers Gothic, a grotesque sans-serif typeface which has a bold & fashion forward edge.

The goal for Alena Leena’s website design was to keep everything clean and simple. Alena’s campaign photography is really strong, so we wanted to highlight this throughout the website by keeping image blocks nice and large against open white sections and minimal text. Video blocks, sticky sections and layered imagery give the site a subtle designer feel without feeling complicated or overdone. Navigating the site is easy and straightforward, so the user can find all the information they need at the click of a button.