THE CLIENT
Everly Bridal is a boutique wedding shop based in Vancouver, catering to the modern, west coast bride who seeks a balance between tradition and trends. Everly Bridal provides a diverse selection of made-to-order wedding gowns and ‘little white dresses’ from designers across the globe, along with a variety of accessories sourced from local Vancouver designers.
KEY SERVICES
Brand Identity
Squarespace Website
BRAND IDENTITY DIRECTION
The essence of Everly Bridal's brand identity lies in its inviting, fun, and stylish approach. With a focus on conveying a timeless yet modern feel, the brand steers clear of traditional elements. The choice of a playful serif font complements the paragraph and subheading font, which is a sleek sans serif. The serif font exudes luxury and modernity while remaining timeless for years to come.
The color palette was carefully curated, favoring soft pinks and warm hues over overly vibrant tones. The logo itself embraces a playfulness, staying true to the brand's non-traditional approach.
WEBSITE DESIGN
Once the brand identity was finalized, we seamlessly incorporated its key stylistic elements into the Squarespace website. The primary objective was to create a user-friendly platform that exuded a high-fashion yet approachable atmosphere.
The website showcases the range of bridal designers they carry, enabling customers to easily navigate and book appointments for trying on dresses. Notably, the site features large imagery sections and employs playful automatic horizontal scrolling effects, imparting a unique and interactive touch that sets it apart from generic templates.
