THE CLIENT
White By Green is a bridal store in Oslo, Norway, founded by Marcus Andre Green, a fashion designer with a wealth of experience in fashion and luxury retail. Established in September 2018, the store offers meticulously curated collections of bridal gowns and accessories for the modern and discerning bride.
With a mission to provide the finest experience for the brides and their entourage, White By Green is known for its carefully curated collections that dares to be different. The store has garnered a strong reputation and is now expanding to a larger space, introducing evening wear and eventually launching an in-house collection to cater to a wider range of customers.
KEY SERVICES
Brand Identity
Squarespace Website
BRAND IDENTITY DIRECTION
The brand identity of White By Green has been meticulously crafted to resonate with the modern, fashion-forward, and discerning bride. Deliberate choices in colour palettes and typography have been employed to evoke feelings of femininity and a refined sense of luxury. The primary font was carefully selected to harmonise elegantly with both sophisticated headlines and beautifully crafted body text.
Embracing a minimalistic yet sophisticated approach, the rebranding radiates an aura of understated refinement, accompanied by a bespoke high-end sans-serif font thoughtfully aligned with the new logo.
WEBSITE DESIGN
The objective for the White By Green website was to maintain a clean and minimalist design. The emphasis was placed on showcasing their stunning stockist imagery while keeping textual content to a minimum. Incorporating sticky sections and large imagery provided the website with an understated designer aesthetic, striking a balance between sophistication and simplicity. Our primary goal was to direct visitors to the appointments form.
