client

White By Green

Service

Branding and Website

About the project

The brand identity of White By Green has been meticulously crafted to resonate with the modern, fashion-forward, and discerning bride.

Deliberate choices in colour palettes and typography have been employed to evoke feelings of femininity and a refined sense of luxury. The primary font was carefully selected to harmonise elegantly with both sophisticated headlines and beautifully crafted body text.

Embracing a minimalistic yet sophisticated approach, the rebranding radiates an aura of understated refinement, accompanied by a bespoke high-end sans-serif font thoughtfully aligned with the new logo.

A white circular object with a peace sign and two white sticks inside, resting on a white textured surface with the words 'BY GREEN' written underneath.
A website displaying the story of a wedding dress designer with a gray background and white text. The page includes navigation links for About, FAQ, The Designers, Contact, and Appointments, as well as a photograph of a bride in a wedding gown with gloves.
A beige cardboard tag with a white logo and the text 'BY GREEN' hangs from a string, casting shadows on a white surface.
The image features a partially visible smartphone showing a woman in a white outfit with a deep neckline, and a white card on top with black text about designer made with love. The background is plain and light-colored, with a partial view of a person with dark skin and short hair.
Gray textured background with partially visible text reading 'WHITE BY GREEN' at the bottom.
A white shopping bag with black handles and black text reading 'WHITE BY GREEN' on the front, placed on a white surface against a beige background.

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A large black circle with a white outline, featuring a smaller circle at the bottom with a white line through it, resembling the power button symbol.