THE CLIENT
MRS W is a destination bridal concept store, created with the modern, high style, laid back bride in mind. MRS W stocks a curated selection of modern bridal wear from globally sourced designers, selected not only for their authenticity, but also their ethos.
Images sourced from Bowie Rae, Newhite, Mariana Hardwick and Pinterest.
KEY SERVICES
Brand Identity
BRAND IDENTITY DIRECTION
The brand direction for MRS W is contemporary, confident and effortless in nature, combining authentic and thoughtful elements to create a visual identity oozing in sophistication.
A minimal aesthetic with a moody colour palette and refined, modern typography set the tone for a boutique that combines fashion-led collections with an effortless, down to earth shopping experience. It was important for us to ensure the brand felt ‘cool and edgy’ without being intimidating or exclusive. To add a personal touch to the brand, a signature style script font was utilised to contrast against the sleek sans serif typography.
CLIENT LOVE
“I cannot thank Engaged Creative enough for creating the perfect branding for MRS W, for their dedicated support and incredible ideas, throughout the branding project, as well as for taking the time and having patience with me, to truly understand my vision and personality for the brand. As a new business, I will be forever grateful. I would 100% recommend and I can't wait to work with them again!”
- LAUREN
