THE CLIENT
‘Modern Romantics’ are an award winning photography and cinematography studio that specialise in capturing weddings across Sydney, Australia. The creative duo behind Modern Romantics are James and Raquelle, a husband and wife team that believes in the power of storytelling in an unscripted, genuine way. Raquelle’s passion for modern, editorial photography combined with James’ heartfelt, documentary style of videography creates the perfect fusion required to encapsulate each couple’s unique love story.
KEY SERVICES
Brand Identity
Squarespace Website
BRAND IDENTITY DIRECTION
The team behind ‘Modern Romantics’ were seeking branding that felt sophisticated and contemporary with a romantic, elegant edge. To achieve the perfect balance between the two, their logos were designed to quite literally take on the characteristics of each word it is made up of - ‘Modern’ and ‘Romantics’.
The modern side uses a sleek sans serif typeface, customised to accentuate the dramatic differences in font weight and to help keep it cohesive with the fine, ornate details of the typeface used for ‘Romantics’.
Throughout the entire process of crafting the brand identity for Modern Romantics, the continuous theme when making design decisions was ‘contrast yet balance’.
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WEBSITE DESIGN
For Modern Romantics website our main goal was to highlight both their video and photography work in a seamless way that didn’t feel too overwhelming. We utilised a lot of layered section styles to give the website a really customised feel that simultaneously showcased a wider variety of work. Carefully designed typography hierarchies paired with a neutral, earthy colour palette results in a professional website feel that is a perfect mix of modern, editorial design with a softer, romantic tone.
