The 4 Things You Need For Marketing Your Wedding Business

PROFESSIONAL BRAND IDENTITY

A professional Brand Identity will give your business a clear and defined overview of your brand, your mission statement, tone of voice, ideal client personal alongside your logo and branding elements like colour palette and font hierarchy.

This will be your ‘bible’ when it comes to your business - it will influence your service offering and pricing. The style, tone of voice and information you have on your website and associated collateral, and will influence your marketing strategy, providing you with a level of consistency across your business that will influence and elevate it.

VISUAL CONTENT

In today’s digital world how you visually represent your brand is vital… remember that old saying ‘You never get a second chance to make a first impression’.

With the scope of placement options for your marketing today it is important to have a regular plan for creating image and video based content that aligns with your content themes and showcases your brand and services / products. Visual content can also be UGC (User Generated Content i.e. Real Wedding content) that showcases your services and product to potential clients.

YOUR WEBSITE

With the rise of social media, website design & updates took a back seat with Instagram in particular becoming a powerful tool for awareness & showcasing your brand & work. It isn’t just a matter of showcasing your work, you need a point of difference and a way to sit above your competition. A well designed website that considers the user experience and showcases your services or product will make you stand out from all the other vendors and will give your business a level of trust and authority that makes couples want you to be a part of their special day.

COMMUNICATION

How you communicate with your audience and customers is tied to the consistency of your brand - if you are working hard to increase your brands visibility via social media, but then fail to reply to a DM or website enquiry - how does this impact sales?

The way you interact with your audience and potential clients before they become clients plays an important role when they are deciding what vendors to work with. Sure price does play a significant factor, but knowing they will be working with you for an extended period of time, how you communicate with them makes an impact.