Why You Need To Be Leveraging Your Content
… because we are spending more time then ever creating content!
I have never known a time like now where we are spending so much time creating, curating and editing content, especially video content. With the nature of social media, a posts lifespan can be mere minutes, so by not leveraging this content the time investment doesn’t make sense.
But how do we leverage this content?
By posting and sharing it to multiple marketing placements.
Let’s take a Real Wedding Gallery, on Instagram you might create a single image post, a carousel post, a set of stories and a Reel of content relating to this wedding. Let’s leverage this content by sharing it to the other social platforms, add the wedding gallery to your website portfolio and pin the images to Pinterest, and include the wedding in your next monthly newsletter of recent weddings you have been working on.
This allows for many more touch points for your potential ideal client to see your brand and your work.
Do you want to utilise email marketing more strategically for your wedding based business? Join the waitlist for our online self paced marketing course coming in March 2023!
