THE CLIENT
Bianca Virtue has a background in fashion and editorial photography, which has guided her unique style and perspective. She loves using the beauty of natural light to portray the allure of the day and tell the story of how it unfolds. Bianca’s biggest passion is capturing moments and details not everyone will see on the day- those unplanned and unposed moments that allow couples to show their unique characteristics.
KEY SERVICES
Brand Identity
OUR GOALS
Bianca Virtue’s signature photography style is modern, confident and editorial in nature- so their branding had to accurately capture and reflect these feelings as well. To achieve this, we used a striking sans serif font for the logo suite that gave a high fashion, minimalistic feel. The diagonal negative space accents found throughout the typography represent Bianca’s precision and eye for detail. To accompany the logos, a neutral colour palette and editorial page layouts were adopted to further reinforce the refined, fashionable appeal of the brand.
