THE CLIENT
The Beyond the Ponytail community was built to curate a platform with a focused niche - showcasing elevated hairstyles specific to bridal updos and braids.
BTP supports and acknowledges hair artists from around the world for their hard work and passion, giving them a platform to showcase their unique hair creations - uplifting and inspiring them to continue pursuing their dreams.
KEY SERVICES
Brand Identity
Media Kit
OUR GOALS
For Beyond The Ponytail, it was integral for us to create a branding experience that made their audience feel inspired as they connect and learn amongst other industry professionals. BTP’s personality is positive and welcoming, so to reflect this we chose fresh, uplifting colour combinations and large, open typography styles. The primary logo was designed to include a customised ‘flick’ in the letter A- which represented the movement of hair, as well as an interesting stacked layout that utilised both horizontal and vertical lettering- an ode to the businesses flexibility and strong foundation.
CLIENT LOVE
“I was looking to connect with a marketing team that understood the wedding industry and uses the aesthetics that I really connected with. From the moment I met Engaged Creative, I knew that their team was a great fit to help with my branding. Their professionalism, responsiveness and excellent attention to detail was exactly what I was looking for. They helped elevate my brand and gave me the confidence in moving forward with my business ideas. “Thank you for making this such an exciting experience and look forward to continuing to work together. The Beyond the Ponytail community loves our new look.”
- ANGELA
