THE CLIENT
Beau Collective is an e-commerce store that specialise in curating fashion-forward bridal wear and accessories from around the world. Their ’non- traditional’ range of exclusive products attract the modern, no-nonsense bride, with their main focus being on re-wearability - to ensure each and every luxury purchase isn’t left ignored, even after the wedding is over.
KEY SERVICES
Brand Identity
Squarespace Website
BRAND IDENTITY DIRECTION
The branding direction for Beau Collective is heavily inspired by magazine-style layouts and textural, fashion-forward photography.
A mixture of masculine and feminine font choices, edgy composition and a classic neutral colour palette combine to create a layered identity, rich in creative visual imagery that speaks to the intended target market. To enhance femininity and bring softness to the overall look, the logos use a combination of serif fonts that have distinctive movement throughout them. The aim here was to create a truly bespoke appearance that represented the luxurious, fashion-forward nature of the products being curated at Beau Collective.
WEBSITE DESIGN
Following the branding project for Beau Collective we moved into implementing a brand new e-commerce website built on Squarespace. Large image blocks that allow the product imagery to shine sit aside intentional negative space for a clean, editorial look.
While the site has been customised with custom CSS, the set up in the back end was consciously executed to allow the client to manage updates to the website themselves, especially within the e-commerce section of the website.
