THE CLIENT
‘All About Romance’ is an independent Australian design studio that focuses on creating delicate, hand-made bridal veils and accessories. Their designs are inspired by nature, with a decidedly feminine flair suited to the modern bride who is romantic at heart. Through traditional craft work techniques, All About Romance are able to provide brides with individually-made veils, headpieces and earrings that they can lovingly treasure forever.
KEY SERVICES
Brand Identity
BRAND IDENTITY DIRECTION
Our primary goal when rebranding ‘All About Romance’ was to elevate and modernise their identity whilst maintaining the core essence of the brand. It was important to Kylie that we keep a similar script font from their previous logo as this would maintain brand recognition whilst evoking a romantic, other-worldly tone.
To compliment this, an elegant typography hierarchy, feminine blush tones and custom hand-drawn illustrations tie together to form a sophisticated identity for ‘All About Romance’.
THE LOGOS
As the business name was quite long, we opted for a stacked logo that highlighted the key emotive word ‘Romance’. For the ‘All About’ part of the logo design, an elegant script font was chosen as it really added that timeless, romantic tone whilst contrasting the serif font - creating balance to the eye. For the word ‘Romance’, a sophisticated serif typeface with sharp accents and dramatic variation in font weight was selected. These characteristics feel refined, classy and feminine.
