THE CLIENT
Alena Leena Bridal is a stand out brand, gaining popularity for their modern and feminine gowns. Alena Leena Bridal marries two continents with a creative studio in multicultural Cape Town and a top quality professional team in Ukraine.
KEY SERVICES
Brand Identity
Squarespace Website
Lookbook Design
Social Media Templates
Campaign Creation
BRAND IDENTITY DIRECTION
The brand identity for Alena Leena had to accurately represent the romantic, delicate nature of the bridal gowns they create. Colour and typography were chosen carefully to evoke a sense of femininity and luxurious simplicity. The primary font choice; Ivy Mode lends itself well to both elegant headlines and beautiful body text. This contrasts against Engravers Gothic, a grotesque sans-serif typeface which has a bold & fashion forward edge. The brand photography direction is strong, feminine and romantic with a focus on the raw beauty and elegance of women.
WEBSITE DESIGN
The goal for Alena Leena’s website design was to keep everything clean and simple. Alena’s campaign photography is really strong, so we wanted to highlight this throughout the website by keeping image blocks nice and large against open white sections and minimal text. Video blocks, sticky sections and layered imagery give the site a subtle designer feel without feeling complicated or overdone. Navigating the site is easy and straightforward, so the user can find all the information they need at the click of a button.
